Insights Manager - Dubai | Philip Morris International Careers
Job: Full Time
Location: Dubai, UAE
The role will be responsible to generate and contextualize consumer and market insights and translate those into actionable business strategies and relevant innovation for PMI consumers.
- Drive portfolio and programs development by identifying and capitalizing on consumer, market and societal trends and identifying long- term opportunities.
- Use advanced knowledge and expertise of digital research technologies and online analytics tools (Google Analytics, Google Ads, social media listening tools).
- Provide deep understanding of consumers’ behaviours, attitudes, values and aspirations within relevant consumer segments across assigned markets.
- Harnesses consumer, market and retail information to feed insights generation and innovation processes.
- Actively seek out concept and project knowledge, learnings, and best practices from other markets.
- Business or Marketing Degrees preferred, ideally with a focus on quantitative techniques (Economy, Statistics, and Mathematics).
- 10+ years’ working experience in marketing or consumer experience functions with minimum 6-7 years of experience in market research within an agency and/or client side.
- Experience with text and statistical analytics, coding (Python/R), data mining, certification in Google Analytics and B2C customer-oriented metrics is a strong plus.
- Strategic thinking, storytelling (balancing between insights and actionability in a compelling, clear and impactful way) and manifested managerial talent is a plus.
- English is a must, Arabic is a plus.
For more details, please scroll down & see the details.
Philip Morris International Inc. is a Swiss-American multinational cigarette and tobacco manufacturing company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro.
Official Website: pmi.com
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UAE – Philip Morris International Jobs 2021
|Title||Insights Manager – Dubai | Philip Morris International Careers|
|Hiring Organization||Philip Morris International|
|Job Location||Dubai, United Arab Emirates|
|Employment Type||Full Time|
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